Noni has many names:

Noni is the name for the fruit of the Morinda citrifolia tree, that has been accepted around the globe.
Apart from this name, there are many local names that are also widely used in their respective countries.
Here is a list of names which may not even be complete:

Nonu (Samoa), Nono (Tahiti & Cook Islands), Nonu (Tonga) , Noni Apple, Polynesian Bush Fruit, Indian Mulberry (India), Bumbo (Africa), Lada (Guam), Mengkudo (Malaysia), Cheesefruit (Australia), Painkiller Tree (Caribbean Islands), Nhau (Southeast Asia), Grand Morinda (Vietnam), Hai Ba Ji (China), Kura (Fiji), Nen (Marshall Islands).

Other synonyms for the noni - name are:

Achi, Awl Tree, Baga, Bangkoro, Bilimbi, Boi Doieur, Bumbo, Bungbo, Bunuela, Canary Wood, Cheesefruit, Coca, Doleur, Feuille Douleur, Feuille Froide, Forbidden Fruit, Fromagier, Gardenia Hediona, Grand Morinda, Great Morinda, Headache Tree, Hog Apple, Huevo de Reuma, Indian Mulberry, Kura, Lada, Ladda, Leichhardt's Tree, Limburger Tree, Mengkoedoe, Mengkudu, Menkudi Besar, Menkudu Besar, Mirier de Java, Mona, Monii, Mora de la India, Morinda, Mulberry, Nhau, Nhau Lon, Nhau Nui, Nho, Nhor Prey, Nhor Thom, Nigua, Nino, Nona, Nono, Nonu, Nuna, Pain Bush, Pain Killer, Pain Killer Tree, Pina de Puerco, Pinuela, Pomme Macaque, Rubarbe Caraibe, Ruibarbo Caribe, Tahitian Noni, Togari Wood, Urati, Wild Pine, Yor Ban.

goodnoni®   introduces selected noni literature:

Why NONI Works by Melanie Alfred Why NONI Works by Melanie Alfred  (eng.)
Author: Melanie Alfred, B.Sc.N.D. 37 pages

The reference book for research studies in components of Morinda citrifolia and noni juice.

This booklet explains some research of different components of Morinda citrifolia, the fruit and the entire plant. It explains the components and their influence they have in the human body.
Highly recommended reading material.

NONI by Diana Fairechild NONI Aspirin of the Ancient  (eng.)
Author: Diana Fairechild, 144 pages, ISBN 0-9630198-6-4

More than a natural cure manual, NONI is the author's personal statement about a humble island fruit that plays many significant roles in her life - a cure, a tonic, and a symbol of the right relationship with the world.
In this book, the author describes the uses of noni as she has experienced it and researched it. The author and publisher offer no guarantees as to the efficacy or even as to the safety of the uses. In the event you use information from this book, you are prescribing for yourself.

Noni, Nature's amazing healer NONI Nature's Amazing Healer    (eng.)
Author: Neil Solomon, M.D., Ph.D., 101 pages, ISBN 1-58054-036-8

High Blood pressure, Cancer, Arthritis, Chronic Pain -
these are among the most widespread and debilitating diseases known to man. Yet for centuries island cultures from the Pacific and other regions have used noni, bitter fruit, for its powerful ability to effectively treat these and dozens of other disorders.
Author Neil Solomon, M.D., provides a detailed examination of the historical uses of noni, the modern research concerning its principal ingredients, and a wealth of data from various doctors and health professionals from around the world, all of which indicates noni could be one of today's most exciting and promising nutraceutical healers.

Simply Noni Simply Noni - An Ancient Health Miracle for Modern Times  (eng.)
Author: Tonita d'Raye, 16 pages, ISBN 1-889887-10-2

This "Ten Minute Read" could change your life!
Juice extracted from the fruit of the Noni tree has been used to treat a wide variety of health disorders for at least 2000 years. Scientific studies validate the unique and varied health benefits of this miraculous plant. These studies show that Noni has the potential to stimulate the immune system, purify the blood, inhibit tumor growth, regulate proper cell function, and even regenerate damaged cells.
This fascinating booklet gives details about the latest research studies on this extraordinary substance and how to use it to improve your own health and well-being.You can begin today to protect, to rejuvenate, and even potential to heal your self with the miracle of Noni.

Noni Price Herb of the South Pacific Noni (Morinda citrifolia) Prize Herb of the South Pacific  (eng.)
Author: Rita Welkins, M.H., 32 pages, ISBN 1 86514 067 8

In a time when we are more concerned than ever with issues of health, a tried and true tropical herb called noni necessitates addition to our best of the natural remedies list. It's usage over hundreds of years supports its description as a veritable panacea of therapeutic actions. At this writing, noni continues to accrue impressive medicinal credentials., and its emergence as an effective natural healing agent is a timely one. Amongst rising cancer rates, the high incidence of degenerative diseases like diabetes, and the evolution of antibiotic resistant bacteria and new viral strains, herbal agents like noni are sought after for their natural pharmaceutical properties.

Island Noni ISLAND NONI The Tropical Fruit with 101 Medicinal Uses
Author: Neil Solomon, M.D., Ph.D.

The fruit of the Noni plant (Morinda citrifolia) has been used for hundreds of years by the people of Tahiti. In this booklet, renowned Physician Neil Solomon discusses how this amazing fruit has emerged onto the Western medicinal scene, demonstrating powerful therapeutic capabilities for disorders such as high blood pressure, chronic pain and auto immune dysfunction. Read inside for the valuable discussion on how noni can promote overall health and longevity.

The books can be obtained from:

Spectrum Marketing
P.O. Box 264,
Toorak VIC 3142
Telephone +61 3 9824 7938
Facsimile +61 3 9824 7200

goodnoni®   - Environment - nuclear free

The Fiji Islands have never been used as testing ground for nuclear detonations and are not used as a dumping place for industrial rubbish. Islands such as Tahiti, also known as French Polynesia, which were used for under water nuclear tests by the French Government are 6000 km away. You may want to read the
article about cracks in the Mururoa and Fangataufa Atolls in French Polynesia - Tahiti
Fiji has no heavy machinery or chemical industries that could spoil the environment, there are no autobahns, no oil refineries and no nuclear power stations.
Fiji's environment is balanced, not exploited and untouched, it is left as it has been for thousands of years. Rain forests cover most of the interior of the islands, climbing up hills and along rivers that are full of fish, prawns and crabs.

goodnoni®      Analytical Results

Scopoletin - Footprint of Herbex Noni Juice

Scopoletin Footprint in Herbex Noni Juice

Scopoletin belongs to a group of compounds called coumarins. In a variety of scientific studies scoploetin has been described variously as having hepatoprotective activity (cares for the liver) (30), inhibiting the growth of Escherichia coli in the gut (9) and antibacterial against Staphylococus aureus, Strep. pneumoniae, Streptococcus sp., Klebsiella pneumoniae, Proteus mirabilis, Pseudomonas aeruginosa and Haemophilus influenza.(68)
These various species of bacteria are responsible for such disorders as food poisoning, septicemia, pneumonia, nephritis, urogenital infections, endocarditis, respiratory infections, gastroenteritis and many more.
In addition scopoletin has shown a strong antiinflammatory effect that has been particularly useful in the treatment of bronchial illnesses and asthma (69). In fact, it has been shown to be five times more effective than aspirin.

Other studies have shown scopoletin to be useful as a topical application (70), antipyretic (fever reducing), analgesic, bacteriostatic (71), antifungal and hypotensive (lowers blood pressure) (72).

It is of interest that studies have shown when scopoletin is ingested in large amounts in foods in which it naturally occurs (other than Noni), that blood pressure can be driven down to hypotensive (ie. lower than desireable) levels. However, reports of the lowering of blood pressure in individuals drinking Noni juice have not found this same effect. Blood pressure, when it does lower from abnormally high levels in individuals drinking Noni juice, comes to a rest at normal levels. There appears to be some control factor within the Noni juice that prevents the abnormally low blood pressure effects of scoploetin. Synergy at work again.

(This is an excerpt of the book "Why Noni Works" by Melanie Alfred, pp 21, 22)

Our noni juice is regularly tested by independent laboratories.
Samples are tested at the Food Technology Department of the University of the South Pacific and
in the Quensland Health Department in Brisbane.

Method: Heavy Metals:  PEM-003

Pesticides residues:   QPM-021 (GC/ECD and GC/FPD was used)

the noni juice was tested for the presence of nitrogen by GCMS. No Norogen (including Triazine) was detected. The testing gradient was 2µg per Litre.

Results below the System Minimum capability are indicated by <x.

Total Aerobic Count(CFU/mL)<10
Yeast & Mold Count(CFU/mL)<10
E. coli(MPN/mL)<3
Salmonella not detected
Lead(mg/kg)not detected
Cadmium(mg/kg)not detected
Organochlorine Pesticides(µg/L)<2.0
Organophosphorus Pesticides(µg/L)<2.0
Radionuclide Concentration(Bq/L 2 sigma error)
Natural Isotope:
 40 K    <10
226 Ra   <0.5
228 Ra   <0.4
Artificial Isotope:
 57 Co   <0.1
 58 Co   <0.1
 60 Co   <0.2
 66 Zn   <0.2
 95 Nb   <0.2
 95 Zr   <0.3
103 Ru   <0.2
131 I    <0.1
134 Cs   <0.2
137 Cs   <0.2
140 Ba   <0.5
140 La   <0.5
141 Ce   <0.8
241 Am   <1.0

goodnoni®   Nature's Healing Power
ripe noni fruit

ripe Noni fruit

Increasing "Noni" research has confirmed what traditional healers had known for centuries: Noni is a remarkable fruit. The tropical noni fruit has fast become the best natural remedy that is available at present.
Increasing evidence of cancer, diabetes, arthritis, heart disease and the increasing number of antibiotics resistant bacteria and viruses and the more and more cases of auto-immune-system phytopharmaka as for example noni are in high demand.
Noni can be used to improve the immune system, prevent growth of certain tumors, normalize the functions of cells and improve cell growth. Noni did not show any side effects as can be noticed when taking medicine.

goodnoni®   Morinda citrifolia - the noni plant
Noni Morinda citrifolia belongs to the Rubiaceae family of plants. She has many different names. In Samoa and Tonga it is called 'Aka', in India 'Aachie', in Tahiti and Raratonga 'nono', in Fiji 'kura' and the English call it 'Indian mulberry
The fruit, bark, leaves, flowers and seeds are known for their healing properties. The Noni plant is evergreen, the tree can be up to 7 metres high more often it is a bush with many branches. leaves are dark green shiny and up to 30 cm long. Small white flowers appear on small young noni fruit that are still hard and green. The fruit takes about three months to mature. The mature fruit has a cream-white colour and the size can be from an egg up to a large potato. There are varieties where one fruit weighs more than one kilogram. The fruit tastes bitter and has a characteristic rancid taste when fully matured. Best fruit for harvesting are those that have the cream-white colour.

picture of a noni tree

Noni Tree

goodnoni®   Proxeronin and Xeronin

The famous Dr. Ralph Heinicke
discovered bromelain and proxeronin
while researching in the pineapple
institute in Hawaii. After years of successful research he
published the immense therapeutic
possibilities of the proxeronin in
the noni fruit. Dr. Heinicke conducted
several fascinating studies about the
chemical constituents of noni. The
centre of his research remained the
proxeronin and its influence on the human
body. Apart from the unusual high number
of different components, it contains 800
times more proxeronin than pineapple, which
is the next closest carrier of proxeronin.
The human body needs both proxeronin and xeronin for survival and to stay healthy. The body uses proxeronin to make xeronin, which is important for cell functions. All cells seem to need xeronin to function correctly. Lack of it can lead to malfunction of cell metabolism. This can result in sickness if not treated. Lack of xeronin in different organs can lead to different diseases.
E.g. lack of xeronin in the cells of the lung can result in asthma with one person while another person might suffer from bronchitis.
Our body produces xeronin, which is a complicated chemical process, that requires a number of other ingredients. It appears that those other ingredients are usually available to the body, except for proxeronin. Stress and sickness eat up any proxeronin deposits fast.
Noni juice provides large volumes of proxeronin, about 800 times more than other known sources. The liver is able to store proxeronin, which could be the reason that the Chinese medicine calls proxeronin "Defender of the body".
goodnoni®    offers some articles for your reference:
  1.  Abbott, L.A., (1992) La'au Hawaii: Traditional Hawaiian use of Plants, Bishop Museum Press, Honolulu, Wawaii, 3:97-199.
  2.  Abbott, I. and Shimanzu, C. (1985) The Geographic Origin of the Plants Most Commonly Used for Medicine by Hawaiians, Journal of Ethopharmacology, 14:213-22.
  3.  Bushnell, O.A., Fukuda, M., Makinodan, T., (1950) The antbacterial properties of some Plants Med., 36:186-187
  4.  Bushnell, O.A., Fukuda, M., Makinodan, T., (1950) The antibacterial properties of some Plants Found in Hawaii, Pacific Science, 4:167-183.
  5.  Cox, Paul Alan, Polynesian Herbal Medicine. In P.A. Proxeronin ans S.a. Banak [eds.], islands, Plants and Polynesians, Portland: Dioscorides Press, 1991.
  6.  Ditmar, Alexander, (1993) Morinda Citrifolia L., Use in Indigenous Samoan Medicine. Journal of Herbs, Spices and Medicinal Plants, Vol 1 (3), 1993.
  7.  Dordoni, Bera, N.D. I have a choice? Bastis Foundation, Huntington Beach, CA, copies ten minute read Co. 800-237-6538, 1995.
  8.  D'Raye, Tonita (Feb 1998) Simply Noni: Ancient Health Miracle For Modern Times, ten minute read company, Oregon. 8, 11-12.
  9.  Duncan SH, Flint HJ, Stewart CS. Inhibitoty activity of gut bacteria against Escherichia coli O 157 mediated by dietary plant metabolites. FEMS Microbiology Letters. 164(2):283-8, 1998 Jul 15.
  10.  Elkins, Rita. Noni (Morinda citrifolia). Prize Herb of the South Pacific, Woodland Publishing.
  11.  Elliot, S. and Brimaacombe, J., (1987) Teh Medical Plants of Cunnung Leuser National Park, Indonesia. Journal of Ethnopharmacology, 19:285-317. Elsevier Scientific Publisher Ireland, Ltd.
  12.  Farina C., Pinz M., Pifferi G., Synthesis and anti-ulcer activity of new derivates of glycyrrethic, oleanolic and urslic acids. Farmaco. 53(1):22-32,1998 Jan.
  13.  Ganal, C. and Hokoma, Y. The Effect of Noni Fruit Extract (Morinda Citrifolia, Indian Mulberry) on Thymocytes of BALB/c Mouse (Meeting Abstract). Nutrition and Cancer, Vol. II. Dept. of pathology, John A. Burns School of Medicine, University of Hawaii, 4999-5002.
  14.  Gerson, Scot, Dr., "Noni (serotonin reference)" audio cassette, direct source, 800-748-2996, 1997.
  15.  Guest, P.L., (1938) Samoan Trees, Appendix E. Mimeogr. The Museaum, Honolulu, Hawaii, Frm Uhe 1974.24.
  16.  Guia DM. Zero Xeronine.... Zero Health?! An examination of Morinda citrifolia. The Eagle Vision. Volume 6, 1997.
  17.  Harrison, Mona, M.D., "What Every Doctor Should Know" audio cassette, direct source, 800-748-2996, 1997.
  18.  Hawaii Medical Journal, (1966) Evaluation of the Effectiveness of Ancient Hawaiian Medicine.
  19.  Health News, Vol. 4, No. 2 Triple R Publishing, Inc.
  20.  Healthy matters, Vol.4, No. 2. 1-4. Ryder Thompson Enterprises.
  21.  Healthy Pet. Vol. 5, No. 1, 1-4. Ryder Thompson Enterprises.
  22.  Heinicke, Doctor R.M., The Pharmacological Active Ingredients of Noni, Bulletin of the National Tropical Botanical Gardens, 1985.
  23.  Heinicke, Doctor R.M., October-December 1997, Personal Communication. Louisville, KY.
  24.  Hiramatsu, Tomonori; Imoto, Masaya, Koyano, Takashi; Umezawa, Kazuo. Induction of Normal Phenotypes in Ras-Transformed Cells by Damnacanthal From Morinda citrifolia. Cancer Letters, Vol. 73, 1993.Hiramatsu, Tomonori; Imot
  25.  Hirazumi, A. (1992) Antitumor Activity of Morinda citrifolia on IP Implanted Lewis Lung Carcinoma in Mice. Proceedings Annual Meeting of the American Association for Cancer Research 33: 515.
  26.  Hirazumi, A. , Furusawa, ., Chou, S.C., Hokama, Y.; Anti-cancer Activity of Morinda Citrifolia (Noni) on Intraperitoneally Implanted Lewis Lung Carcinoma in Syngenetic Mice. proc. West Pharmacological Society, 37, 1994.
  27.  Hiwasa T, Kondo K, Hishiki T,Koshizawa S, Umezawa K, Nakagawara A., GDNF-induced neurite formation was stimulated by protein kinase inhibitors and Supressed by Ras inhibitors. Neuroscience Letters. 238(3):115-8, 1997 Dec. 5.
  28.  Hsu Hy, Yang JJ, Lin CC. Effects of oleanolic acid and ursolic acid on inhibiting tumor growth and enhancing the recovery of haematoppoietic system postirridiation in mice. Cancer Letters. 111(1-2):7-13, 1997 Jan 1.
  29.  Hulbert, Dr. Richard, Personal Communication, December, 1997. Boise, ID.
  30.  Kang, University of Hawaii Press, Honolulu, Hawaii, 103:252. SY, Sung SH, Park JH, Kim YC, Hepatoprotective activity of scopoletin, a constituent of SolaumIyartum. Archives of Pharmacological Research, 21(6):718-22, 1998 Dec.
  31.  Krauss B., (1993) Plants in Hawaiian Culture, U
  32.  Lemonick, Michael, D., The Mood Molecule, Time, Vol. 150 - No. 13, Sept 29, 1997.
  33.  Levand, Oscar. Some Chemical Constituents of Morinda citrifolia in Unpublished Doctoral Dissertation from the University of Hawaii, 1963.
  34.  Levand, O. and Larson, H.O., Some Chemical Constituents of Morinda citrifolia, Planta Med., Vol.36, 1979.
  35.  Manez S, Recio MC, Giner RM, Rios JL. Effect of selected triterpenoids on chronic dermal inflammation. European Journal of Pharmacology. 334(1):103-5, 1997 Sep 3.
  36.  McCuddin, Ch.R., (1974) Samoan medical Plants and Their Usage. Department of Medical Services, Government of American Samoa, PagoPago, American Samoa.
  37.  McPherson, C. and McPherson, L., (1990) Samoan Medical Belief and Practice. Auckland University Press, Auckland, New Zealand.
  38.  Moorthy, N.K., reddy, G.S., Amtiseptic, Vol. 56, 1990.
  39.  Morton, Julia F., The Ocean-Going Noni, or Indian Mulberry and Some of Its colourful Relatives, Economic Botanny, Vol. 43(3), 1992.
  40.  Neal, M., (1965) In Gardens of Hawaii. Bishop Museum Press, Honolulu, Hawaii, 804.
  41.  Noni, Polynesia's Natural Pharmacy. (1997) Pride Publishing, Vineyard, VT.
  42.  N. Peerzoda, S. Renaud and P. Ryan, "Vitamin C and Elemental Composition of some Bushfruits", Journal of Plant Nutrition, 13(7), 1990, 787
  43.  Pandey, Ghanshyam N., Pandey, Subhash C., Dwivedi, Yogesh, ET AL, "Platelet Serotonin - 2A Receptors: A Potential Biological Marker For Suicidal Behaviour", American Journal of psychiatry, Vol. 152 pp. 850-855 June 1995.
  44.  Powell, T., (1968) On Various Samoan Plants and Their Vernacular Names. Br. Foreign J. Bot., 278-285, 342-347, 355-370.
  45.  Raj RK. Screening of indigenous plants for anthelmic action against human Ascaris lumbricoides. Indian Journal of Physiology & pharmacology. 19(10, 1975 Jan-Mar.
  46.  Ruden, Ronald A., Byalick, marcia, The carving Brain: The Bio Balance Approach To Controlling Addition, Harper Collins, New York, 1997
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  48.  Schechter, Dr. Steven, Hawaii Miracle Fruit, Noni Fruit Table, September 1997.
  49.  Schechter, Dr. Steven, Noni Booklet, September 23, 1997, Encinitas, CA.
  50.  Schechter, Dr. Steven, Personal Communication, November-December, 1997
  51.  See, Darryl, M.D. Noni Juice benefits HIV Infected Patients, letter, University of California, College of Medicine, Irvine, CA, Nov. 1997.
  52.  See, Darryl, M.D. Dordoni, bera, N.D., "Staying Alive With The Killer", Noni audio cassette, direct source 800-748-2996, 1998.
  53.  See, D.M., Khemka, P, Sah, L, etal, "The Role of Natural Killer cells In Viral Infections", Scandinavian Journal of Immunology, Vol. 46-3 pp 217-224, Sept. 1997.
  54.  Sim, Helen. The Isolation and Charactirization of a Fluorescent Compound from the Fruit of Morinda Citrifolia (Noni): Studies on the 5-ht Receptor System. Unpublished master's Thesis from the University of Hawaii at moana, 1993.
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  58.  Solomon, N., The tropical fruit with 101 Medicinal Uses. Thitian Noni (Morinda Citrifolia). Woodland Publishing, 1999.
  59.  Solomon, N. Nature's Amazing Healer Noni A 2000 - Year old Tropical Secret that Helps the Body heal itself. Woodland Publishing. 1998.
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  61.  Ten Bruggencate, Jan; native Plants can Heal Your Wounds. Honolulu Star Bulletin & Advertiser, Honolulu, hawaii, Feb. 9, 1992.
  62.  Umezawa K., Hiramatsu T, Imoto M, Koyano T, Isolation of Ras-Function Inhibitor from an Extract of the tropical Plant Morinda citrifolia (Meeting abstract) Proceedings Annual Meeting of the American association for Cancer Research. 34:A2301, 1993
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  67.  Younos, Chafique; Rolland, Alain; Fleurentin, Jaques; Lanhers, Marie-Claire; Misslin, Rene; Mortier, Francois. Analgesic and Behavioural Effects of Morinda citrifolia. Planta Med Vol. 56, 1990.
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