goodnoni®   The noni Plant   
140 year old noni tree  Genus:  Morinda citrifolia is from the madder (Rubiaceae) family and is known under many different names throughout the Pacific.
Noni (Samoa), Nono (Tahiti & Cook Islands), Nonu (Tonga) , Noni Apple, Polynesian Bush Fruit, Indian Mulberry (India), Lada (Guam), Mengkudo (Malaysia), Cheesefruit (Australia), Nhau (Southeast Asia), Grand Morinda (Vietnam), Hai Ba Ji (China), Kura (Fiji), Nen (Marshall Islands).

Parts used: Natural healers use Bark, Leaves, Flowers, Fruit and Seeds. For our noni juice only the fruit is used.

Description:  Noni (Morinda citrifolia) is an evergreen shrub or small tree up to 8 metres high with glossy dark green leaves up to 35 cm long. Small white flowers appear out of cluster like buds which grow later into a cream white fruit the size of a potato. Different varieties have different size fruit, some are the size of a plum others can grow as large as a grapefruit, weighing more than one kg. The fruit has a bitter taste and a rancid smell when ripe. Its colour turns from green to yellow and white when fully ripe. Fruits have about 40 - 60 seeds, similar shape of apple pits. The fruit is ready for harvest when its colour turned white, the skin is very thin and shortly before it falls from the tree.

Character:  Anti-bacterial, analgesic, anti-congestive, anti-oxidant, anti-catarrhal, anti-inflammatory, astringent, emollient, emmenagogue (promotes menstrual flow), laxative, sedative, hypotensive (lowers blood pressure), blood purifier, tonic, adaptogen (assists to normalize abnormal function), helps to balance body and mind.
Noni fruit has been linked to the synthesis of xeronine in the body which has significant and widespread health implications. The alkaloid content of the Morinda fruit is thought to be responsible for its therapeutic actions. Alkaloids exhibit a wide range of pharmacological and biological activities in the human body. They are nitrogen containing organic compounds which can react with acids to form salts and are the basic of many medicines.

Nutraceuticals:  More than 150 have been isolated and identified in noni. This list includes some of the most important ones. Even though some of the isolated active constituents in noni are well documented for individual therapeutic applications, the synergistic effect and blend of the collective ingredients should not be dismissed as contributing to its overall medicinal actions. A reduced list of nutraceuticals follows: